Yeri Mua, born Yeri Cruz Varela on December 17, 2001, in Veracruz, Mexico, is a multifaceted internet celebrity known for her work as a makeup artist, singer, songwriter, and entrepreneur. She gained popularity in 2018 through her live streams of makeup and cosmetics on Instagram and Facebook, quickly becoming a prominent figure in the social media landscape.
In 2023, Yeri Mua ventured into the music industry, releasing reggaeton and urban genre singles such as 'ChupΓ³n' and 'LΓnea del perreo,' which received significant acclaim. Her bold and controversial social media posts, including a Womenβs Day Instagram post featuring a black-and-white photo in lingerie, have sparked public debate and increased her visibility.